Lindsay Mackenzie

Lindsay MacKenzie lives many creative callings. From reporter and producer to published academic, she is curious about the business of digital transformation. Topics she explores include women in business, the role of strategic communication in the Experience Management (XM) ecosystem and other topics that are near and dear to her hometown of Winnipeg.

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McMaster Journal of Communication Management • March 25, 2022

Public relations responsiveness during crime spikes: How and to what extent do social media and news-reporting exacerbate liquor-store thefts in Winnipeg? | The McMaster Journal of Communication

This exploratory, single case study sought to examine how and to what extent social media and news reporting exacerbated liquor-store thefts at Liquor Marts in Winnipeg through the social phenomenon of theft and robbery crime spikes between August 31, 2018, and December 1, 2019. The social phenomenon provided an environment to analyze steps taken by policing organizations in situations impacting public safety.